Which costs more: running an American city, or building the most expensive virtual city in video game history?
"Grand Theft Auto V" is the most expensive game in history, taking five years to burn through its estimated $265 million production and marketing costs. That comes down to $53 million a year.
It's paying back in spades, though. Within 24 hours of the game's launch, it topped a billion dollars in sales. By the end of October, it will most likely outsell the entire world's music industries . Basically, Rockstar Games is printing money as we speak.